Wholesale Channel Expert

Description:

Sales Management (Primary & Secondary) – 70%

• Managing and delivering the Primary and Secondary Targets assigned by market.

• Should have an experience of handling multiple customers successfully.

• Should be able to identify opportunity, push volumes, and work towards developing the SKU’s as per the market needs and service products accordingly making sure that it’s a profitable business opportunity.

• Deliver volume, value and trading objectives in the assigned territory within budget, time and policy parameters through efficient control of the channel.

• Track competitor’s activities monthly, create process documents and communicate the same to the management and plan/execute counter strategies accordingly.

Brand Management & Product Portfolio – 30%

• Responsible for the brand growth, adequate penetration in the assigned channel, gain market share.

• Conducting competitor and market analysis, planning product mix to meet the market demands and revenue targets.

• Launch new products introduced by company

• Give regular feedback on the new SKU development based on market demand

• Develop and Implement sales promotions strategies to drive volume growth.

• Regularly monitor Competitor’s pricing and activity. Review them and drive benchmarking.