Social Media Marketing Specialist

Description:

Experience:

1. Proven working experience in social media marketing in addition to experience leading a team in the same field.

2. Knowledge of different social media algorithms and preferred posting times.

3.The ability to work on different social media platforms such as X, Instagram, Snapchat, Tik Tok, Instagram, Facebook, and Linked in.

4. Considering the different advertising systems on the above-mentioned platforms.

5.The ability to coordinate and distribute tasks among the work team and deliver tasks on time.

6.Photo and video design capabilities are preferred.

7.A good follower of the latest trends in the Saudi market.

8.Good level of writing and editing.

Skills:

· Good levels in Arabic and English.

· Excellent communication and interpersonal skills.

Duties and Responsibilities

· Building and implementing a clear strategy for managing, developing and increasing the popularity of the platform's social media accounts, in light of specific data and results of competitor studies and user needs analysis.

· Advertising campaign management: Planning and implementing online advertising campaigns, including ads on social media and other digital channels.

· Social Media Management: Create and publish engaging content on social media platforms such as Facebook, X, Instagram, etc., and increase engagement and followers.

· Performance Analysis: Monitor and analyze the performance of digital marketing campaigns, and use the data to improve future campaigns.

· Search Engine Optimization (SEO): Optimizing a website to increase visibility and ranking in organic search engine results.

· Interaction with customers: Interact with customers online, and respond to inquiries and comments in a professional manner.

· Content development: Creating value-added content targeting the target audience, whether it is articles, videos, images, or others.

· Submitting reports: Preparing periodic reports showing the performance of digital marketing campaigns and providing recommendations for improvement.

· Collaborate with different departments and other teams to meet different needs and achieve college goals.

· Identify and draw the characteristics of the college's image on different social media platforms according to the college's background, culture, field of work, and target audience.

· Lead the designer and video editor to produce unique content that enhances the platform's branding and reach, which broadens the Pages' follower base and increases engagement.

·Schedule content to be published throughout the day.

· Manage paid advertising campaigns and work to improve them based on data.

· Continuous improvement through data analysis to identify the factors affecting growth and spread and focus on them.