Description:
Role and Responsibilities:
As our Social Media Manager, you will take full ownership of our Instagram and TikTok platforms. Your role will be pivotal in building Baldhead World’s online presence and turning our vision into a reality.
- Design and schedule high-quality posts, stories, and reels that reflect the brand’s vintage aesthetic.
- Create engaging, visually appealing, and on-brand content to highlight Baldhead World’s unique products and values.
- Research trends and incorporate them into posts to stay relevant and engaging on TikTok and Instagram.
- Brand Awareness & Growth:
- Develop strategies to boost Baldhead World’s visibility, ensuring it becomes a recognizable name in the vintage and lifestyle market.
- Implement creative campaigns to attract and retain a loyal audience.
- Use data-driven insights to optimize strategies, focusing on growing the follower base and increasing engagement rates.
- Marketing & Campaigns:
- Plan and execute innovative marketing campaigns, such as vintage-themed challenges, giveaways, and collaborations with influencers in the vintage and retro niche.
- Create targeted ad campaigns to boost sales and traffic to the website.
- Establish partnerships with complementary brands or creators to expand reach and tap into new audiences.
- Community Management:
- Actively engage with followers by responding to comments, messages, and inquiries in a professional and friendly tone.
- Build a sense of community by starting conversations, reposting user-generated content, and fostering loyal customer relationships.
- Analytics and Reporting:
- Monitor performance metrics such as engagement rates, follower growth, click-through rates, and sales conversions.
- Provide monthly reports with actionable recommendations to continuously improve the brand’s performance.
What Baldhead World Needs to Achieve Success:
- Building a Strong Online Presence:
We want Baldhead World to be the go-to destination for vintage enthusiasts. This means increasing visibility, especially on Instagram and TikTok, where our target audience spends their time.
2.Consistency and Creativity:
Establishing a consistent posting schedule with creative, original content that resonates with vintage lovers and home decor enthusiasts.
3.Engaging Campaigns:
Launching compelling marketing campaigns that showcase the brand’s personality and values, such as celebrating retro milestones or hosting nostalgic throwback events online.
Growing the Community: Nurturing an active community of followers who feel connected to the brand’s story and products.
Why This Role Matters:
The importance of building a team to sustain and grow the brand. Delegating tasks to a skilled Social Media Manager will free up our time to focus on high-level decisions, product curation, and long-term growth strategies. We want to shift from micro-managing every detail to overseeing a strong and efficient team that we can trust to deliver results.
This role isn’t just about managing social media accounts—it’s about making Baldhead World a household name among vintage enthusiasts and liestyle shoppers.
What I’m Looking For in a Candidate:
- Experience managing and growing social media accounts, particularly Instagram and TikTok.
- A deep understanding of branding, aesthetics, and storytelling.
- Proven track record of running successful marketing campaigns.
- Creative mindset with a passion for vintage, retro, and lifestyle trends.
- Analytical skills to measure success and adapt strategies based on performance.
Next Steps for Baldhead World:
- Collaborate with you to create a solid content calendar and strategy.
- Explore opportunities for partnerships with vintage influencers or retro content creators.
- Use TikTok’s unique potential for viral content to drive awareness and sales.
- Gradually build a small, dedicated team for marketing, design, and logistics to ensure the brand’s operations are streamlined.