Description:
We are seeking a dynamic and experienced Social Media Specialist to join our team. As the Social Media Specialist, you will be responsible for developing and executing comprehensive social media strategies to enhance our brand presence and engage our target audience effectively. You will manage multiple social media accounts, create compelling content, analyze performance metrics, and stay updated with industry trends to optimize our digital marketing efforts.
Key Responsibilities:
- Strategic Planning: Develop and implement innovative social media strategies aligned with our company's objectives and market dynamics.
- Content Creation: Craft engaging content across various platforms, including blogs, social media posts, and marketing collateral, to resonate with our audience and drive meaningful interactions.
- Graphic Design: Utilize graphic design software such as Illustrator, Photoshop, and Canva to create visually appealing content and enhance brand storytelling.
- Social Media Management: Oversee all social media accounts, maintain consistent content schedules, foster engagement, and promptly respond to audience inquiries and comments.
- SEO Implementation: Apply SEO best practices to optimize content visibility and drive organic traffic to our platforms.
- Advertising Expertise: Create and manage ads on social media platforms to maximize reach and ROI, while ensuring alignment with brand guidelines.
- Analytics and Reporting: Monitor performance metrics, analyze data insights, and prepare comprehensive reports to track the effectiveness of social media campaigns and inform future strategies.
Required Experience & Education:
- Bachelor's Degree in Marketing, Journalism, or a related field. Equivalent experience will be considered.
- Minimum 5 years of proven experience in digital marketing, with a focus on content creation, social media management, and SEO.
- Proficiency in graphic design software such as Illustrator, Photoshop, and Canva.
- Strong communication skills in both Arabic and English, with the ability to create compelling content in both languages.
- Deep understanding of digital marketing tools, platforms, and emerging trends.
- Excellent analytical skills, with the ability to interpret data and derive actionable insights.
- Deadline-driven and able to thrive in a fast-paced environment.
- Saudi or Arab nationality residing in Jeddah preferred.