Description:
Your Key responsibilities:
- Gather and analyze marketing, industry, and consumer insights data to determine the client’s advertising and media needs
- Analyze media alternatives and make recommendations as to how to best allocate the advertising budget. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level and budget.
- Work closely with account, creative, consumer insights and other senior media partners.
- The planner must also ensure that media objectives, strategies and executional guidelines are clearly communicated to media buyers.
- Develop multi-media media plans
- Present plans to the client brand group, with assistance where necessary of more Sr. media team.
- Maintain strong relationships with media suppliers and stay abreast of market conditions.
- A firm understanding of marketing objectives and strategies, the consumer – product relationship, creative strategy and consumer – media relationship.
- Campaign maintenance ensuring quality control and adherence to overall media plan objectives
- Utilization and knowledge of syndicated media, research, and other data resources
- Assist in developing budget allocations across media, media mix scenarios, resulting in strategic and effective media plans
- Good understanding of client’s business and competitive landscape
- Active participation in account status meetings.
- Develop/assist with development of POVS
- Preparation of client media performance documents
- Engaged in optimization of online campaigns. Maintains vigilance around vendor commitment
- Active participant to the overall billing process - responsible for collecting and inputting data
- Attendance and active participant in mandatory training sessions
Qualifications
Skills and Qualifications:
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
- 2-4 years in Media
- Strong written and verbal communication and presentation skills
- Demonstrated experience in negotiating
- Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
- Ability to effectively utilize media research and reporting resources
- Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint
Additional Information
What can we offer you
- Competitive financial package and annual bonus
- Family medical insurance
- Flexible work environment
- Internal mobility and regional exposure across MENA
- Highly diverse, multicultural & collaborative team spirit