Description:
What you'll do:
- Identify, prioritize, and secure business opportunities
- Drive revenue for Snap by seeking out business challenges with various marketing functions with clients and partner agencies
- Use consultative approach by offering strategic media solutions for all clients through vertical playbook, establishing campaign goals, learning agenda, buy model, golden rules, etc.
- Be viewed as the business owner for the partnership among client’s senior management
- Partner with internal and client cross-functional teams on structuring and executing operational and strategic initiatives
- Responsible for educating clients on Snapchat products and best practices
- Define the overall approach for specific territories and/or regions, develop work plans, and create compelling sales propositions utilizing internal and external data
- Create, own, and execute the strategic approach for each account in the assigned book of business with the intent to simultaneously unlock and elevate each relationship
- Balance priorities for driving innovation, meeting a learning agenda, and driving revenue for Snap
- Ensure that our clients receive the highest level of sales and operational customer service
- Develop and implement best practices for client interaction, sales, and services
- Develop metrics to measure the growth and performance of accounts, provide reports as needed, and recommend performance enhancements
- Create persuasive sales presentations using market trends and case studies
- Own planning and development of all senior client meeting agendas, including having the right materials, participants, and key actions
- Articulate and update clients on Snapchat products and developments; educate clients and agencies on best practices
- Provide guidance and be a mentor for junior members of the team
Knowledge, skills & abilities:
- Expert knowledge of social media, mobile apps, and digital and mobile marketing
- Strong track record of engaging and partnering with C-Level executives
- Deep knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
- Proven performance winning the support of key stakeholders
- Strong existing relationships with top marketing decision makers for brands and their agencies
- Proven track record of reaching and exceeding sales goals
- Ability to perform well in a highly dynamic, rapidly changing environment
- Creative, outside-the-box thinker and strategist
- Excellent communication and presentation skills
- A team player and collaborator
Minimum qualifications:
- BA/BS degree or equivalent years of experience
- Proven experience of marketing, brand advertising, media sales, and/or online advertising experience
Preferred qualifications:
- Proven track record of growing top to bottom relationships with both clients and agencies
- Proven track record of reaching and exceeding sales goals
- Creative, outside-the-box thinker, and strategist
- Passion for Snap, marketing, and up for the challenge of building something from the bottom up