Performance Marketing Manager

Description:

Requirements:

· Creating and maintaining customer & driver acquisitions and retention funnels using digital marketing

· Self-motivated and end-user focused

· Proficient in marketing research and statistical analysis

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

· Great familiarity with digital marketing tools including business managers, ad managers and performance measurement

· Bachelor’s or master’s degree in marketing, e-marketing or a related field

· Proven working experience in digital marketing, particularly within the on-demand and startup industry

· Demonstrable experience leading and managing SEO/SEM/ASO, marketing database, email, social media and/or display advertising campaigns

· Experience in optimizing landing pages and user funnels

· Experience with A/B and multivariate experiments

· Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Adjust, TUNE, Appsflyer… etc.)

· Working knowledge of ad serving tools

· Experience in setting up and optimizing PPC and PPM campaigns on all major search engines

Key responsibilities:

· Plans and executes all web, SEO/SEM/ASO, database marketing, email, social media, and display advertising campaigns (PPC)

· Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

· Identifies trends and insights and optimizes spend and performance based on the insights internal and external insights

· Brainstorms new and creative growth strategies through digital marketing

· Plans, executes, and measures experiments and conversion tests

· Collaborates with internal teams to create ad-hoc and long-term campaign, and optimize user experience

· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Identifies critical conversion points and drop off points and optimizes user funnels

· Collaborates with agencies and other vendor partners

· Evaluates emerging technologies

· Provides thought leadership and perspective for adoption where appropriate