Description:
1. Campaign Execution and Management
- Plan, implement, and manage digital campaigns across major platforms, including Google, Meta, X, TikTok, Snapchat, and LinkedIn.
- Translate campaign strategies into actionable setups, ensuring alignment with desired outcomes of ROAS (Return on advertising spend)
- Configure campaigns with accurate ad placements, audience targeting, and conversion tracking (Google Tag Manager, pixels, conversion APIs, etc.)
2. Performance Monitoring and Optimization
- Monitor campaign performance daily, focusing on key metrics such as CTA, CTR, CPA, CPC, CPM, and CVR.
- Optimize campaigns through strategic budget allocation, bid management, audience refinement, and creative testing
- Conduct A/B testing to identify and implement top-performing creative assets, audience segments, and placements.
3. Collaboration and Coordination
- Partner with Creative and Content teams to ensure campaign assets align with client objectives and target audience preferences.
- Collaborate closely with the Digital Media Planner to align strategies and execution.
- Provide regular updates to internal stakeholders, gather feedback, and manage expectations effectively.
4. Reporting and Insights
- Analyze campaign performance data and provide actionable insights to improve future strategies.
- Prepare and present detailed performance reports with recommendations for internal teams and clients.
- Stay up-to-date with platform updates, industry trends, and emerging tools to maintain campaign effectiveness.
5. Stakeholder and Client Engagement
- Participate in pitches and new client meetings prior to the launch of a relationship
- Be the primary point of contact for media-related inquiries during the campaign execution phase.
- Gather feedback and adjust strategies as necessary to meet client expectations.
Key Qualifications
Experience
- Minimum 5 years of hands-on experience in digital campaign management and performance marketing across SEM and SMM.
Technical Skills
- Solid expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and Snapchat Ads Manager, and X Ads.
- Proficiency in analytics tools such as Google Analytics, Data Studio, and Tag Manager, SEMrush, etc.)
- Strong understanding of tracking technologies, including pixels, UTMs, and conversion APIs.
Soft Skills
- Exceptional organizational and project management abilities.
- Strong analytical mindset with attention to detail and problem-solving skills.
- Excellent communication skills, with experience in client-facing roles.
- Fluency in Arabic & English, with excellent communication skills and experience in client-facing roles
Preferred Skills
- Certifications in Google Ads, Meta Ads, or LinkedIn Marketing Solutions are a plus.
- Previous experience in managing campaigns for e-commerce businesses.
- Knowledge of Programmatic and email marketing is a plus.