Description:
We are looking for a self-motivated Mobile User Acquisition Team Lead who has strong analytical skills to join our dynamic team. The ideal candidate will speak fluent English. Specialized in Mobile Apps is a must. Overall, the individual will be an active part of the Marketing team, focused on developing strategies to help optimize one of our projects' visibility and increase the accessibility of websites and apps.
LeadTech is an international company founded in 2007. Our core function is to create, develop and launch ideas engineered internally which finally become different online business verticals.
You will join our headquarters in Barcelona, being part of a cross-cultural company and work with experts of over 10 different nationalities. Join our team of young professionals and experience the excitement of developing online international projects on your daily basis.
If you have a creative and innovative mind, LeadTech is looking for you!
Requirements
How will you make a differenc
- Manage and coach a team of highly motivated Mobile User Acquisition Specialists and get hands-on with campaign setup, monitoring, and optimization.
- Provide direction and leadership to the Mobile User Acquisition team, ensuring all campaigns are in line with the different goals.
- Manage multiple projects and people simultaneously and deliver on-time and on-budget
- Create an efficient workflow to coordinate the creation of high performing campaigns including Google Ads, Apple Search Ads, Bing Ads.
- Clearly define problems, break down objectives.
- Addressing and escalating campaign performance issues.
- Identifying growth opportunities, testing hypotheses and scaling winning tests to improve traffic and increase ROI.
- Delivering performance reports and insights to the Manager and defining campaign actions accordingly
- Ability to monitor other players, trends and translate insights into strategic opportunities
- Responsible for AB tests, analysis and keyword mining.
- Supporting internal sharing of knowledge through training and coaching.
- Collaborate with Social Ads, ASO specialists and Creative team to maximize apps visibility
- Perform periodical competitor analysis
- Work with cross-functional teams, such as data science, project and web development, to create high-quality and relevant ad creatives and landing pages
- Stay up-to-date with the latest trends and best practices, applying this knowledge to improve campaign performance and efficiency.
- Ability to foster a culture of continuous learning and growth.
What will make you stand out from the crowd
- At least 3 years of experience in managing a team of Mobile User Acquisition specialists.
- Experience in PPC mobile campaigns
- Proficient in Google Ads and Microsoft Ads, other search engines ads experience is a plus
- Proficient in Apple Search Ads
- Previous experience in iOS and Android Acquisition campaigns
- Strong knowledge in Google Analytics, MMPs & Firebase
- Knowledge of iOS Mobile Attribution and Skadnetwork framework
- Advanced Microsoft Excel skills
- Very strong attention to detail
- Capable of managing multiple projects simultaneously
- Ability to work independently and synthesize large amount of data
- Flexibility, being able to adapt quickly to changing priorities
- Desire to share your experiences and knowledge
- Team worker, self-motivated and proactive
Benefits
Perks of being one of us
- Full-time, permanent contract
- Flexible time off, no blackout dates, plus your birthday, Christmas' Eve and New Year's Eve off
- Remote work
- Flextime (7 - 9:30 a.m. / 3:30 - 7:30 p.m)
- Free Friday afternoons (a 7-hour workday!) + 35-hour week in July and August (free afternoons here we come!)
- Enhanced career path designed just for you
- External training budget