Marketing Communications Specialist

Description:

• marketing strategies that align with our goals. - Work with the team to choose a monthly theme that resonates with our community.
• 2. **Content Creation & Management:** - Co-Design social media themes using Canva to keep our online presence fresh and exciting. - Set goals for each post or reel, focusing on different themes like Subscription Offers, PT Offers, and Workshops. - Co-Write one article on a relevant topic each month to engage our audience. - Adjust content for various platforms, ensuring it looks great whether it’s an IG post, TikTok video, or on our LoCa screens.
• 3. **Omni-channel Posting:** - Manage postings across all relevant platforms, including Instagram, TikTok, WhatsApp, Google Maps, and more.
• 4. **Advertising Campaign Coordination supervision** - Assist in monitering and executing advertising campaigns on Google, Instagram, and Snapchat.
• 5. **Social Media & Online Presence Management:** - Oversee daily stories and scheduled posts on Instagram and TikTok, covering topics like fitness, offers, and events. - Make sure content is posted consistently across all channels, including Google Maps and in-house screens at LoCa Studios.
• 6. **Event Planning & Promotion:** - Support the promotion of events by coordinating dates, times, and calls to action (CTAs). - Help create and share event invitations, and ensure there’s video and photo coverage on the event day.
• 7. **Partnerships & Collaborations:** - Collaborate with trainers and models to create authentic and engaging content. - Assist in coordinating shooting schedules and ensure all release forms are signed. - Offer incentives, like a one-month free subscription, for models who participate.
• 8. **Monthly Sales Funnel Analysis:** - Help gather data from Meta and Google to create sales funnel reports, tracking key metrics like Reach, Clicks, and Conversions.