Loyalty Manager

Description:

Role:

Lead the development and execution of a robust loyalty strategy for the retail banking division, aligned with the bank's overall business objectives.
Lead and manage complex loyalty projects, including pan-bank loyalty initiatives, from conception to execution, ensuring timely delivery and effective resource allocation.
Liaising with internal and external technical / operation team to set up campaigns and resolve any issues which may arise with use of the Mastercard Rewards System for Client’s loyalty programs.
Liaising with the Client’s Analytics Team regarding segmentation criteria for the loyalty segmentation tool, which shall be built by such Analytics Team.

Requirements:

Minimum 12 years of experience in planning and executing loyalty
strategies in a retail bank, with a demonstrated track record of successfully leading and delivering complex loyalty projects, including pan-bank loyalty initiatives.
Expertise in loyalty management.
Financial acumen.
Customer-centric mindset.
Analytical skills.
Project management skills.
Communication and collaboration.
Adaptability and innovation.