Lead Marketing Designer

Description:

RESPONSIBILITIES

• Establish and evolve the brand expression and guidelines, ensuring design consistency in brand expression and storytelling across marketing surfaces such as web properties and social media.
• Design brand-consistent web experiences with a team of developers that are engaging, high-converting, accessible and responsive.
• Define and evolve the information architecture (IA) for the marketing site and related surfaces based on our content strategy.
• Build and maintain a diverse set of marketing assets, from impactful and highly realistic product-focused imagery and video, to blog post illustrations and social media ads.
• Strike a balance between driving the adoption of our existing design system while also experimenting and trying new concepts.
• Maintain a unified brand voice and style guide across all marketing platforms.
• Understand and design based on business goals and web performance metrics.
• Present design ideas clearly to stakeholders and provide rationale.

THE CANDIDATE

• Experienced in brand and web design, with a strong portfolio demonstrating expertise in different flavours of craftsmanship in audience communication and interaction – graphic design, IA, illustration, copywriting, motion graphics.
• Proficiency in design tools, especially Figma, and familiarity with video editing software like Adobe After Effects.
• Ability to own and drive projects through collaboration with stakeholders across the organization.
• Strong communication skills with the ability to clearly articulate and defend design decisions.
• Basic understanding of HTML/CSS to collaborate effectively with developers.
• Basic understanding of designing within a CMS, e.g. designing content models.
• Ability to understand complex relationships between technologies, services, use cases and customer needs – and translate that into compelling and digestible designs.
• Ability to navigate and excel within ambiguous projects.
• Passionate about every facet of design, from high-level strategic direction to granular design details.