Description:
- Define overall marketing strategy for the defined territory. Work closely with senior managers on crops / customer / solutions / assets, to understand the specific needs of customers, growers and market.
- Drive the business growth in collaboration with the Commercial team, Crop development team, Regulatory team, and other functions.
- Proactively support the new product introduction process. Strategize and oversee the execution of marketing campaigns (crop / channel / grower) and grower market segmentation.
- Develop a digital marketing strategy and stimulate further development of digital communication channels.
- Ensure delivery of grower and channel value proposition including incentives (KPls) in line with channel roles, needs & capabilities.
- Develop and monitor market intelligence, bringing in customer insight into Business Area Middle East Strategy.
- Surveys on markets (segments, users, sales channels, and competition), analysis of the data and identification of positive opportunities.
- Drive the 5-year planning process for the relevant countries.
Overarching Accountabilities:
- Ensure that all relevant processes and policies are well understood and implemented by the team and, where necessary, by customers.
- Ensure compliance with commercial policy of the Commercial Unit, HSE requirements, local legislation and competition law.
- Promote the image of representing the Company with legal authorities, industrial associations, and all relevant institutional entities.