Adapting guidelines and instructions within the e-commerce store based on the functionalities of the e-commerce system in use.
This involves customizing the store's rules and procedures to fit the specific software or platform it's built on.
Identifying and defining technical errors and suggesting appropriate improvements.
This refers to troubleshooting technical issues and proposing solutions.
Documenting department procedures, outlining potential scenarios, and defining how to handle them (orders, complaints, returns, inquiries).
This involves creating a standard operating procedure for various tasks.
Contributing to setting the e-commerce store's goals and sales targets in collaboration with the sales and marketing departments.
This involves participating in the strategic planning process.
Contributing to the arrangement of marketing campaigns in collaboration with the marketing and sales departments.
This involves working on marketing initiatives.
Analyzing and testing the user experience and reporting necessary improvements.
This focuses on enhancing the customer journey.
Preparing store performance reports and making them available to management and relevant parties.
This involves data analysis and reporting.
Supporting best practices that enhance quality standards in the e-commerce department, such as promoting electronic payments and improving content quality.
This involves implementing industry best practices.
Managing and coordinating relationships and tasks between related departments (sales, marketing, customer service, warehouse, and order fulfillment).
This involves interdepartmental coordination.
Continuously improving the website content to address all customer questions and needs.
This involves content optimization.
Overseeing search engine optimization (SEO) processes and monitoring results.
This focuses on improving the store's search engine ranking.
Comparing the e-commerce store to competing stores in terms of usability, performance, and search engine visibility.
Qualifications:
E-commerce platform expertise: Proficiency in popular platforms like Shopify, Magento, WooCommerce, or BigCommerce.
Digital marketing knowledge: Understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
Web analytics: Ability to use tools like Google Analytics to track website performance and user behavior.
CRM software: Familiarity with customer relationship management systems (e.g., Salesforce, HubSpot).
Technical aptitude: Basic understanding of HTML, CSS, and JavaScript.
Experience: Specify the minimum number of years of experience required in e-commerce management.
Industry knowledge: Consider if experience in a specific industry (e.g., retail, fashion, technology) is beneficial.
Educational background: While not always required, a degree in business, marketing, or a related field can be advantageous.