Digital Marketing Executive

Description:

Responsibilities

• Develop and execute link-building campaigns to increase the number of high-quality backlinks to our website.
• Identify and reach out to potential linking partners, including bloggers, journalists, and website owners.
• Conduct thorough research on our industry and competitors to identify opportunities for link-building.
• Monitor and report on the effectiveness of link-building campaigns.
• Stay up-to-date with industry trends and best practices in link building and SEO.
• Excellent command over On-page and off-page activities
• Must be strong in keyword research using different tools & generating new keyword ideas according to the requirements
• Analyze the competitor’s website & identify gaps in the website content
• Monitoring website traffic, and search results & developing strategies
• Generating content ideas & delegating these to the team
• Must have good knowledge of using Google/ Bing/ Yandex webmaster tools i.e. Google Analytics, Search Console, Google tag manager
   

Requirements

• Proven SEO experience of minimum 2 years
• In-depth experience with website analytics tools (e.g٫ Google Analytics٫ WebTrends)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Continually current on the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative٫ test-driven field
• Article & Blog Posts