Country / Sales Manager

Description:

Manage distribution partners and key clients in KSA to achieve market share growth, sales, profitability, and high-quality in-market execution through teamwork and entrepreneurial spirit.
Key Accountabilities and Activities

1. Planning, Strategy, and Financials
Manage distributor partners to drive secondary sales.
Explore new market opportunities and categories.
Expand distribution regionally and by channel.
Key metrics: Revenue growth, market share, profitability, and brand P&L.

2. Operational/Functional
Align annual sales plans with distributors via joint business planning.
Drive brand market share through trade marketing and activations (BTL and ATL).
Manage country P&L and trade budgets.
Conduct market analysis and competitor evaluations.
Key metrics: Brand health, market penetration, product innovation, and digital content scores.

3. People and Self-Development
Establish and optimize the sales team structure.
Monitor and develop team performance through training and support.
Build trade relationships to meet brand objectives.
Demonstrate cross-functional collaboration, communication skills, and data analysis expertise.
Key metrics: Team performance, workforce engagement, and attrition rates.