Canon Medical Systems

Description:

The Marketing Specialist will develop and initiate B2C Marketing plans and activities, through internal/external collaboration, to ensure that business targets are appropriately met. The strategic campaigns should build reputation, generate demand and leads and provide the right sales enablement content and asset.

What We Give

With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
 

• Create, develop and execute customer base direct marketing campaigns aligned to the wider marketing strategy and plans, and drive and implement in local markets complex integrated marketing campaigns.
• Define and execute marketing campaigns, and play a leadership role in managing daily initiatives.
• Control budgets in both the planning and execution process of a campaign; solve problems in the execution of campaigns and maximizing the ROI.
• Evaluate campaign performance, analyze results and deliver new approaches and programs to improve ROI.
• Build strategic partnerships with external parties to expand business opportunities while considering the timelines and budgets.
• Work with stakeholders and utilize customer insight to create campaign briefs with clear campaign objectives and KPIs.
• Evaluate and communicate results of campaigns and other marketing activities.
• Drive and implement complex integrated marketing campaigns in local markets.
• Work with Product Team to accurately estimate time required to deliver localized projects.
• Coordinate and drive specialist development and activation teams to understand program requirements and translate them into tangible demand generation solutions.