Brand Manager

Description:

Responsibilities:

• Ensure goals defined by the leadership and Head of Marketing are accurately met.
• Nurture relationships with principals and ensure an efficient fulfillment of principal’s inquiries.
• Monitor brand P&Ls and sales activity and develop action plans accordingly.
• Conduct performance analysis for brand portfolio and SKU’s (pareto analysis, profitability, etc.).
• Develop SKU’s must stock list, pricing, listing, and overall brand strategy.
• Perform market research and extract customers insights to develop a better understanding of the market.
• Develop the annual sales forecast and update it accordingly.
• Design and monitor the annual marketing budget for the brand.
• Design and monitor the execution of marketing and promotion plans for the brand.
• Manage communication with management and leadership regarding brand performance.